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商品的销量反映了广告的力量而非消费者的真实需求? | 原创雅思作文

2017-03-28 Justin 孟庆伟英文写作


该系列文章禁止其他公众号、网站或个人转载,侵权必究。


今天分享的是剑6第一套题目的大作文。构思、写作、校对共用时40分钟。作文共266个字。


读者可以重点参考划线和加粗部分。


题目:


Today, the high sales of popular consumer goods reflect the power of advertising and not their real needs of the society in which they are sold. 


To what extent do you agree or disagree?  


思路:


我的大体思路是反对,两个支持论点:人是理性的,赚钱不易,不会乱花;什么是需求很难定义,或者只有消费者自己说了算。但这篇写得其实不是很满意,算一个反例吧。第二段前半部分写的时候没有完全想清楚,回过头来再改的时候就不太好改了。启示是,雅思作文在构思时一定要想清楚,不能有丝毫含糊。


作文/Justin


It is tempting to believe that sales of commodities are only indicative of the effectiveness of advertising, rather than consumers' genuine needs. I disagree with this plausible argument. 


Some note that consumers have an impulse to buy things that appeal to them but are of little use. Yet this applies only to some people and is only true to some extent. How people think and act is a far more complicated issue and requires close examination. In fact, most people are rational individuals, on which the discipline of economics is based. Some consumption behaviors seem to be swayed by the magic of advertising, but underlying the behaviors is complex decision making, and advertising only constitutes part of the incentive. After all, money is hard-earned for the majority of people, and they are budget-conscious when it comes to whether to purchase an item or not.


The definition of "real needs" may be just as intricate as consumer psychology. Consumption is a personal matter, and only individuals can distinguish between what they need and what they do not. A four-digit luxury handbag, for example, may not be widely and appropriately considered a real need, but for individual buyers, it undoubtedly is. It is useful both practically and psychologically. It satisfies an owner's emotional yearning for a high-end hand-crafted bag that is itself characteristic of craftsmanship and excellence. What is more likely, therefore, is that advertising simply helps shoppers validate their purchase decision. 


In conclusion, I believe advertising does provide us with an insight into people's real needs, no matter how unlikely this seems.   



题图:下雨乐队。


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