In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 

'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. 

By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.

下载提醒：本次精选推送 原版图书 | Corpus Approaches to Critical Metaphor Analysis，为国外相关研究领域近年难得的理论介绍书籍，希望这次推送的书籍能给大家的学习、教学和研究工作带去便利。