专著推荐 | Jane Lockwood等《亚洲全球商务沟通话语研究》

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内容简介

书名：Developing Global Business Communication in Asia：A Business Simulated Case Study Approach

编者：Jane Lockwood, Neil Elias

定价：465元

价格已经包含运费，海关费用，支持对公转账，可以制订合同，开具电子发票和购物清单。仅售20本！欢迎感兴趣的联系孙老师 微信：13501892122

【内容简介】

这本书对于任何希望发展成功商务沟通的人来说都是必不可少的指南。它提供了真实工作场所语境，学习者在一起解决真实的问题时成为英语沟通者。本书旨在帮助学习者：用地道的职场资料用英语解决问题理解语言在交流时如何有效地作为通用语言使用理解共享的口头和书面文本之间的互文性如何推动交流提高口语和书面语的交际能力熟悉日益技术驱动和全球化的工作场所的沟通现实这本书将通过其现实生活中适用的和基于技能的例子帮助学习者更好地掌握沟通策略，并将成为数字时代的有用参考。

作者简介

作者

Jane Lockwood is currently Adjunct Associate Professor in the Department of English at Hong Kong Polytechnic University after working in educational management and academic teaching and research at the University of Education and City University of Hong Kong. She completed her doctorate studies at Hong Kong University where she investigated the impact of business communication on in-house courses in Hong Kong workplaces. She has published widely on business English in the workplace with specific reference to the business processing outsourcing industry (BPO) in Asia, and on how business English communication is being impacted by technology. Her primary interest is in turning theoretical findings into practical educational usage. She has co-published a coursebook, Contact US; developed the business performance language assessment scale (BUPLAS) framework for the BPO industry in Asia; and developed business English curricula for a wide range of businesses and universities.

Neil Elias is currently CEO of Future Perfect, business English specialists. For the past 35 years Neil has been based in Asia-Pacific, generally in the financial services and offshore outsourcing industries. With a background in information technology and consulting, he became the first Asian Regional IT Director for an Australian insurance group with responsibility for six countries including PRC and Thailand. Returning to consulting, he set up a Japanese operation for a US/Indian technology company before being headhunted to set up and manage a Philippines operation for a large US-based financial group. In 2006, he was again selected to start up a Philippines operation centre for a European IT group, Logica, as well as serving as director of Future Perfect, a business training company in the Philippines. He left Logica when it was taken over in 2012, and took on the CEO role at Future Perfect. Neil served on the Board of Trustees of the Business Processing Association of the Philippines and on the board of the European Chamber of Commerce.

本书目录

     Introduction. 

1. Introduction to the Companies and Personnel of GlobeNet and CommunicAsian. 

2. Opportunity Knocks for CommunicAsian. 

3.  Building a Business Response. 

4. Winning the bid. 

5. Building the team. 

6. Planning the Project: People, Process and Technology. 

7. Working on the project: the big ideas. 

8.  Problems, problems, problems. 

9. Solution and Resolution. 

10. Declare Success: Project Product Launch and Leadership. 

11. Appendix 1. The dictionary, business words and expressions. 

12. Appendix 2. The audio transcripts. Appendix 3. Reading lists.

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编者按

本文编辑：上海理工大学 孙雨

本文审核：吉林大学  王峰

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